Everyone knows the disappointment of ordering clothes online and the thrill of finally receiving it... and then it doesn't fit right. What happened? You always order a size medium, so why don't the tops fit you? Here's the answer:
Surprisingly, clothing stores vary in size depending on where they are produced and designed. Plus size isn't always the plus size you're used to. Foreign clothing stores may also offer European or other national sizes. That is why it is so important that online boutiques provide a size guide on their pages. Size guides usually give exact inch ranges for each size offered. Armed with this information, shoppers can measure themselves at home if they aren't sure which size to choose.
The size chart is not only useful for shoppers. Making sure customers purchase the correct size can prevent returns, unhappy customers, negative reviews, and even increase sales from satisfied customers. Research shows that the average return rate in retail is 28%, and 80% of these are due to size. Clear, detailed size charts along with strong terms of service can also help you when customers want to return an item.
TIP:
Easy to understand size chart
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Most of the time, small, medium and large are not enough. It is important for online shoppers to know if the clothes fit their body. Providing measurements like inseam length, sleeve length, and waist can give a better idea of what to expect.
Provide additional information that doesn't rely on numbers and measurements
Not everyone has a tape measure at home or knows their measurements. That is why it is also important to provide other guidelines to follow. Your customers should be able to determine their size without knowing their size.
Providing information about an item's fit, such as width or fit and fit, can help customers understand and decide which size to choose.
Size Chart Location:
Make sure your size chart is visible or easy to find when customers click on a style. It's all about convenience. Having to search for information is frustrating and leads to cart abandonment or failed sales.
Reviews:
Encourage your customers to leave reviews on your page mentioning the fit and size of the product. It will give a referral to your new clients. Getting others to share their experiences not only helps in choosing the right size, but also in gaining trust in the brand and the online store.
Returns:
Make returns easy for your customers. Sometimes it takes several tries to find the right fit and it can be difficult to find the exact size, destroying confidence and comfort. It is very likely that these customers will not return to your store. Convincing them that they will find what they are looking for can keep your customers coming back and refer new potential customers to your offer.
In short, to avoid returns and keep customers happy, it's important to find the right size choice as easy as possible. The more effort you put into providing information, the more sales you will get in return.
